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plus 4, The Cartoon before the Movie..... - CBS Sports


The Cartoon before the Movie..... - CBS Sports

Posted: 29 Dec 2009 07:13 PM PST

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Watching a movie at home? Grab your iPhone - USA Today

Posted: 29 Dec 2009 05:47 PM PST

Look to the iPhone to goose sales.

NBC Universal and 20th Century Fox have launched interactive apps that tap into DVD or Blu-ray discs to augment viewing. The apps provide information about the film and stars and connect you with friends to chat about the movie while you watch.

Fox's FoxPop uses the microphone on your iPhone, or your laptop, to "hear" the audio signal from the movie you're watching, then responds with pop-ups about the movie. It also intersects with Facebook and Twitter for movie chats.

Universal's Pocket Blu is just for the iPhone. It turns the device into a remote control for the movie if you watch on a Blu-ray player (it doesn't work with traditional DVDs or computers) and plays trailers for upcoming movies.

Both apps are on selected movies at first, such as Fox's Night at the Museum: Battle of the Smithsonian and 500 Days of Summer, and Universal's Funny People and Brüno.

With FoxPop, once you sync the DVD and the iPhone or computer with the app, "We know where you are in the movie," says Ajay Shah, CEO of start-up Spot411, which created the technology for Fox. "You can actually leave a message for a friend who might watch the movie in the future."

So instead of tapping him or her on the shoulder in the theater and saying, "Catch this, here's the funny part," you can do that with text on the iPhone or computer, Shah says.

You might find that annoying in the theater, but online, it's a silent tap, he says. "You can either take part or not."

Creative packaging

Older viewers might scoff at the idea of adding these apps to DVD and Blu-ray, but for the iPhone generation it makes a lot of sense, says Tom Adams, president of consulting firm Adams Media Research.

"Apps like this make the DVD part of the networked experience that's becoming a way of life," he says. "It puts packaged media and networked connectivity together in creative ways."

DVD sales have declined as more consumers shifted to lower-priced rentals, Adams says. Rentals are up 1%, he says.

Mary Daily, executive vice president of 20th Century Fox Home Entertainment, says the initial idea was to use the technology for Museum, to offer more information about the exhibits used in the film.

But she liked the results so much she's decided to use it for more films. For the December DVD/Blu-ray release of 500 Days of Summer, the app focuses on music that inspired the bittersweet love story and back story about the songs, while Jennifer's Body tells you more about the red-hot star Megan Fox.

"Our end game is to keep developing and growing the app, so we can have even more functionality as time goes by," she says.

She can envision e-commerce possibilities: Click here and buy a sweater like Ben Stiller's.

Shah says his inspiration for the software came from watching TV. During the 2008 election, newscasters would reference things he needed to look up, and he kept his laptop nearby at all times. "When I dug into the data, I realized that about one-third of all Internet home use occurred while watching TV," he says. "If there could be a way to combine those two experiences, that would be fantastic. I wanted to do something that didn't require any additional hardware."

So he set his engineers to work. Audio recognition had already been pioneered with the iPhone on multiple popular apps that use audio signals to identify songs. Shah took that basic concept, and adapted it for video.

What you won't see, Shah vows, is this technology working in movie theaters. "I hate glowing screens from cellphones when I'm watching movies," he says. "This is about enhancing the home entertainment experience. It's not for theaters."

But like it or not, fidgeting during at-home movie watching is here to stay.

"It's the Google effect," he says. "The moment you feel like you have the right to information, you expect to have it. Once we can find out about the actor and what else he's been in, and ask other people what they think of a scene and get an answer, we expect to have it always. You may not always use it, but it will be there when you want it."

Watching a movie at home with an iPhone in your hand means your focus isn't on the screen the whole time, but director Shawn Levy, who made both Night at the Museum movies, is OK with that.

"Beyond the theatrical run of the movie, no one's ever watching your movie in the scale or format you intended," Levy says. "The purist in me wants everyone to concentrate on the film, but for the increasingly hyperactive population, this makes for interesting interactive viewing."

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Surprise Movie Makes 10 Most Viewed 2009 Trailer List - HULIQ.com

Posted: 29 Dec 2009 06:58 PM PST

Many would expect Avatar to be on the top of the list. However, keep in mind that Avatar is a late entrant in the movie theaters and as it made the top 10 most watched trailers of 2009 is still impressive.

The surprise came from Mega Shark Vs. Giant Octopus. Yahoo! editors say they did not expect this movie trailer to make the list, however it made it to number eight.

Here is the list of the top 10 most watched movie trailers of 2009.

1. THE TWILIGHT SAGA: NEW MOON
2. TRANSFORMERS: REVENGE OF THE FALLEN
3. 2012
4. TERMINATOR SALVATION
5. HARRY POTTER AND THE HALF-BLOOD PRINCE
6. G.I. JOE
7. STAR TREK
8. MEGA SHARK VS. GIANT OCTOPUS
9. AVATAR
10. UP

It is probably not surprising for movie fans and observers that The Twilight Saga: New Moon made the first ranking in the list. The movie was very popular and despite Avatar had quite a bit of time to make to the top of the list.

Written by Armen Hareyan
HULIQ.com

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Inmates' relatives protest at Mexico prison where Mel Gibson ... - FOX2now.com

Posted: 29 Dec 2009 08:03 PM PST

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Movie Review - Avatar(2009) An American Science Fiction Movie - Buzzle

Posted: 29 Dec 2009 08:17 PM PST

Avatar is a 2009 American science fiction picture written and directed by James Cameron, and starring Sam Worthington, Zoe Saldaña, Sigourney Weaver and Stephen Lang.

In the year 2154, the RDA firm is mining Pandora, the blooming, Earthlike moon of the planet Polyphemus, in the Alpha Centauri system. Parker Selfridge, (Giovanni Ribisi), the administrator, hires former marines as mercenaries to impart security. The humans want to misuse Pandora's reserves of unobtanium, a precious mineral.

Pandora is inhabited by the na'vi, a Paleolithic genus of sapient humanoids with feline characteristics. Physically stronger and several feet taller than humans, the blue-skinned indigenes live in agreement with Nature and worship a mother deity called Eywa.

Humans cannot suck in air Pandora's air. In order to move in relation to Pandora uninhibited, human scientists have genetically manufactured human-na'vi hybrid bodies called Avatars, which are controlled by genetically matched human operators. Jake Sully (Sam Worthington), a paraplegic ex- marine, comes on Pandora to replace his murdered identical twin brother, an Avatar operator. Dr. Grace Augustine (Sigourney Weaver), the chief of the Avatar Program, considers him an insufficient substitute for his brother, relegating him to a bodyguard role.

While Jake is accompanying Augustine and biologist Norm Spellman (Joel David Moore) in their Avatar forms, the unit is attacked by a large predator, and Jake becomes separated and alone. Attempting to survive the night in Pandora's fatal jungles, he is rescued by Neytiri (Zoë Saldaña), a female na'vi, Neytiri gets Jake back to Hometree, which is occupied by Neytiri's race, the Omaticaya. Mo'at, (C. C. H. Pounder), the na'vi spiritualist and Neytiri's mother, directs her to coach him their ways.

Colonel Miles Quaritch (Stephen Lang), the mercenary head of the armed forces, comes to know of Jake's love affair with the Omaticaya, and proposes him to walk over again in exchange for providing intelligence about the populace and realizing what it will take to make them forsake Hometree, which rests above a huge sediment of unobtanium.

In the course of the next three months, Jake becomes intimate to Neytiri and the Omaticaya, and starts to prefer the life he lives in the Avatar. Jake's affection starts to corrode his faithfulness towards the corporation and the humans and when he is finally initiated into the tribe, he and Neytiri pick each other as mates. Jake's change of loyalty is exposed when he disarms a bulldozer as it destroys the Tree of Voices; upon seeing this, Col. Quaritch by force disconnects him from his Avatar, and presents Selfridge and Augustine with a vlog in which Jake had admitted that his operation was unsuccessful; that the humans had nothing the Omaticaya considered to be of value and that they would never leave Hometree. This convinces Selfridge that negotiations would be unsuccessful and he directs the devastation of Hometree by a armed hit.

Augustine, whose experiments suggests that all organisms on Pandora are connected in a vast bio-botanical neural network, protests at the demolition of Hometree, but Selfridge persists, letting Jake only one hour to influence the na'vi to go away before Col. Quaritch's forces get there. When he reveals the actual reason of his project to the Omaticaya, Neytiri accuses him of betraying them, which results in Jake and Augustine's short-term captivity. Jake's time runs out and Quaritch's forces demolish Hometree. Eytucan (Wes Studi), Neytiri's father and clan chief, and many others are killed in the attack. Jake and Augustine are once again detached from their Avatars and detained for betrayal against the humans. Trudy Chacon (Michelle Rodriguez), a safety force pilot who is dismayed by the violence, breaks them out but Augustine is wounded by the coldblooded Quaritch in the course of their escape. With Augustine in a grave state, Jake turns to the Omaticaya for help. Searching for a way to resume their faith, he remembers that Neytiri told him that only five na'vi had ever tamed the Toruk, an extremely powerful flying creature. productively taming it, he flies to the na'vis, who have gathered at the holy Tree of Souls. He pleads with Mo'at to heal Augustine, who is now dying. They attempt to transfer her soul into her Avatar but fail.

With the assistance of Neytiri and Tsu'Tey (Laz Alonso), the new head of the Omaticaya, Jake vows defiance against the humans, and assembles thousands of na'vi from other tribes. Col. Quaritch, seeing the na'vi's rising strength, orders a preemptive strike on the Tree of Souls, as it is the center of na'vi religion and culture; its demolition would leave the na'vi too demoralized to continue resisting the humans. As the humans move against the sacred site, the na'vi fight back fiercely, but human technology and firepower outweighs their gallantry; they bear heavy losses, including Tsu'Tey and Trudy. When all hope seems helpless, the Pandoran wildlife suddenly attacks the humans in great numbers.

Col. Quaritch commands the bombing of the Tree of Souls but Jake demolishes the bomber before it can reach its goal. Quaritch escapes in an AMP (Amplified Mobility Platform) suit. He finds the Avatar interface pod, where Jake's human body is located, and attacks it, destroying it and exposing Jake to Pandora's air. Neytiri kills Quaritch and saves Jake, seeing his human form for the first time. With the human attack successfully repelled, they express their love for each other. The defeated humans are expelled from Pandora, while Jake and his friends remain. Jake is seen wearing the insignia of the Omaticaya tribe leader, suggesting that he has become the new head after the death of Tsu'Tey. The feature film ends with Jake's soul being effectively transplanted into his na'vi Avatar.

Avatar premiered in London on December 10, 2009, and was released theatrically worldwide from December 16 - 18. Review aggregator Rotten Tomatoes reports that 83% of 229 critics have given the film a positive review, with a rating average of 7.4 out of 10. The feature film earned $27 million on its opening day, and $77,025,481 over its opening weekend domestically, making it the second largest December opening ever, behind I Am Legend.

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